Evaluation of the Company's Strategy Coursework

Evaluation of the Companys Strategy - Coursework ExampleThis report assesses the current strategy of the business in the light of the Ansoff hyaloplasm, the BCG hyaloplasm and the SAFS Framework. The discussion also provides apt recommendations regarding the development of future(a) business strategy with special focus on emerging markets and the impact of diversification. Table of Contents administrator Summary 2 Introduction 4 Analysis and Critical Evaluation of the Organisations Strategic state of affairs 5 Analysis of the Organisations Strategic Direction 6 Ansoff Matrix 6 BCG Matrix 9 SAFS Framework 11 Conclusions and Recommendations 12 List of References 14 Introduction Headquartered in Hertfordshire, United Kingdom, Tesco PLC stands as one of the countrys premier supermarket retail compasss while, maintaining its global standing in the category of top three multinational retailers (Henry 2008 77). Presently, the extensive operations of the organization serve 14 nations a nd provide employment to around 520,000 dedicated members of the workforce, additionally, the global sales of the business amount to a staggering ?72 billion with a reported improver of 5.3% in the groups pretax profit from the previous year (Tesco PLC Annual Report 2012). Tescos evolution as one of the leading supermarket retail chain of the UK has been documented by strategic analysts for the purposes of assessing the progress of the public limited company in a dynamic and highly competitive business environment. Over the years, Tesco PLCs adaptation to the changing economic conditions has been marked the initiation and implementation of various strategies. As stated by Hensmans, Johnson and Yip (2013 5) to ensure that an organizations future plans yield successfully or desired results, a business essential modify or advance its strategic framework in a sort that is compatible with the extent of change in the environment in which its operates, as a failure to abide by this rati onale may lead to the existence of a strategic drift. Assessing the strategic planning and implementation of Tesco PLC Hensmans, Johnson and Yip (2013 5) comment that the organizations process of continuous change did not open within a specific timeframe it was in fact a gradual and ongoing process which was characterized by Tesco PLCs entrance into the non-food market after edifice a strong presence in the foods category. Additionally, establishment of appropriate distribution channels and development of the companys supply chain also comprised of this causal agent of modification to effectively address the market dynamics (Hensmans, Johnson and Yip 2013 5). The preceding discussion postulates that strategic planning and implementation is a comprehensive concept that must be examined through a multidimensional perspective. In the light of this understanding this report presents an analysis and evaluation of the existing strategy of Tesco PLC by incorporating the assistance of p ertinent tools and techniques of strategic management. In conclusion the report also presents recommendations to the Board of Directors to assist the development of future business strategy. Analysis and Critical Evaluation of the Organisations Strategic Position The critical analysis and evaluation of Tesco PLC can be conducted effectively by integrating the factors which exist in the